|
|
|
|
Having worked with the public for many years within the retail trade, for a family business originally established in the 1940s, brothers Mitchell and Jeremy Brent both developed excellent communication skills. Whilst Mitchell Brent's speciality was business administration, Jeremy Brent was educated and experienced in the areas of marketing and design. Consequently, they decided to combine their skills, diversify into printing and publishing, and in 1989, Calco Publications was established. A local hospital subsequently contacted the newly formed company to re-design and print its appointment cards, which had not changed for many years. Calco proposed that local businesses might be approached and sponsor the full design and production costs, thereby enabling the hospital to receive their cards free of charge. The proposal was promptly accepted and the rest is history. At that time, many appointment cards issued were mundane and uninteresting, usually printed in black on white card. Whilst the information appearing on them was invariably important, the reproduction was often unclear and sometimes difficult for patients to read and understand. However, by utilising professional design and typesetting, along with the latest computer and print technology, Calco Publications proceeded to redefine the 'humble' appointment card and introduced Full Colour. In doing so, separate departments and sites could then be featured clearly on the same appointment card, accompanied by legible and informative text. The skills of our designers and typesetters now extends to a wide range of other products, all of which may be viewed on this website. Calco Publications is now by far the largest producer of sponsored patient literature in the UK and currently supplies more than 270 hospitals nationwide with a wide range of products, including approximately 10 million appointment cards per annum. |
|
